Box Of Fire free essay sample

Aerosmith has released a new collection of CDs. In Box of Fire there are 12 full- length CDs and one bonus CD. There are Aerosmiths original 12 CDs, Aerosmith, Get Your Wings, Toys in the Attic, Rocks, Draw the Line, Live Bootleg, Night in the Ruts, Greatest Hits, Rock in a Hard Place, Classics Live, Classics Live II, and Gems. The bonus CD has a version of Sweet Emotion that has never been released in the United States until now, a version of Rocking Pneumonia and the Boogie Woogie Flu, two instrumentals called Subway and Circle Jerk, and it ends with the MTV Anniversary version of Dream On which has never been released as part of any Aerosmith package. Each CD has been completely re-digitized for better sound quality. The CDs have extra information and photos from old concert clippings. The boxed set is not only for diehard Aerosmith fans, it is also great for anyone who loves rock and roll. We will write a custom essay sample on Box Of Fire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It will convince people just how great a band they really are. I highly recommend Box of Fire. It is well worth the price. .

Into the Woods essays

Into the Woods essays Into the Woods Into the Woods was simply an amazing theatrical performance! The play combined suspense ,excitement, and fascinatingly realistic set design to captivate the audience. Half way through this play I found myself and my classmates thinking Wow! What a play! How could anyone dream up such a crazy idea and turn it into a production? I think this is the first time that I have been taken to this level of astonishment. A kind where it just grabs you and throws you. And it knocks the wind out of you! Steven Sondheim, creator of the play, had obviously mastered the skills needed to make me say this. His style was was like a vinegar in the tomato sauce, a present yet unidentifiable hint, which reminds you of the crafters care. Even if you could not quite grasp it it was there. Something that made it stand out. His good sense of humor and wit and his superior plot development were blended subtly so that it wasnt to conglomerate. But most importantly, his use of well known characters which made the audience feel as though their family was up on ! stage. The characters were extremely realistic and were an ideal image of the thoughts they seemed to discharge. The catalyst of the plot were the main characters which were the baker and his wife, Jack, the witch, Red Riding Hood, the wolf and Cinderella were all major. It is this kind of interdependency that adds so much to this play. It was fascinating to me how much relied upon each characters actions. There was more of a co-operative essence about this play than most. The minor characters in this play( the two princes, the giantess, Rapunzel, Snow White, Sleeping Beauty, and the bakers father) were also well done, which I have found in other plays to be half rate or quickly whipped up to add a twist which really wasnt a twist at all, but something everybody knew ...

The Mechanics of Profit Maximization Essay Example | Topics and Well Written Essays - 750 words

The Mechanics of Profit Maximization - Essay Example Marginal Revenue Q = 100 – 0.5P 0.5P = 100 – Q P = (100/0.5) – (Q/0.5) P = 200 – 0.5Q TR = P*Q = (200 - 0.5Q) Q TR = 200Q - 0.5Q^2 MR = dTR/dQ = 200 – Q Marginal Cost TC = 100 + 60 (Q) + (Q) 2 AC = TC/Q = 100/Q + 60 + Q MC = dTC/Dq = 60 + 2Q B) Demonstrate that profit is maximized at the quantity where MR = MC. MR = MC MR = dTR/dQ = 200 – Q MC = dTC/Dq = 60 + 2Q 200 – Q = 60 + 2Q 140 = 3Q Q = 46.67 C) Derive the relationship between marginal revenue and the price elasticity of demand, and show that the profit-maximizing price and quantity will never be the unit-elastic point on the demand curve. The relationship between marginal revenue and the price elasticity of demand can be summed as the percentage change in revenue equaling total percentage changes in quantity and price. R = PQ dR = PdQ + QdP dR/R = PdQ/PQ + QdP/PQ dR/R =dQ/Q + dP/p D) Using the information in (B), demonstrate that the profit-maximizing price and quantity will nev er be in the inelastic portion of the demand curve. ... 8) Explain the difference between firms in monopolistic competition and firms in oligopoly. What does this difference mean for prices and quantities and for economic profit? Firms in monopolistic competition contain large number of small firms, while in an oligopoly contain a small number of large firms (Amosweb, 2013). Also, monopolistic firms are price takers, while oligopolistic firms are price setters. Since oligopolies set the prices of quantities rather than take the prices, they can affect the outcome of the economic profit, where if they set the price high, they earn more profit. The monopolistic firms cannot afford to set the prices high because they cannot compete with oligopoly firms in terms of setting prices (Varun, 2013). With the small number of large firms in oligopoly, it is easier for one firm’s action to influence the action of other firms (Brunelle, 2006). For instance, if one oligopoly firm reduces its price because of increased quantities it will affect t he entire market because it would imply other monopolistic firms would have to reduce their prices and may reduce their profit. 9) A firm has estimated the following demand function for it products: Q = 8 – 2P + 0.10I + A Where Q is quantity demanded per month in thousands, P is product price, I is an index of consumer income, and A is advertising expenditures per month thousands. Assume that P = $10, I = 100, and A = $20. Based on this information, calculate values for: Quantity Demand Q = 8 – 2P + 0.10I + A Q = 8 – 2 (10) + 0.10(100) + 20 Q = 18 Price Elasticity of Demand ed = dQ/dA ed = 1 Advertising Elasticity ae = dQ/dA x A/Q ae = (1) x (20/18) ae = 1.11 % meaning 1 percent

Multicultural Education Essay Example | Topics and Well Written Essays - 500 words - 1

Multicultural Education - Essay Example The race is an insightful contributor towards the increasing need to embrace multicultural education around the world. In regard to the increasing interaction of different communities online and physically particularly on an education platform, multiculturalism is promoted by the author in lengths and depths. By offering a global approach from the United States and European perspective on the topic, the author is clearly relevant to the contemporary socio-economic and political dynamism among learners. In an effort to achieve cultural diversity among the various people of diverse backgrounds in schools, the author emphasizes the importance of tolerance for a better learning environment. Despite demonstrating the outstanding significance of this concept, the text has some information gap in regard to comparative statistics to support facts. The author introduces the role of multicultural education. In the United States, the author portrays a society of multi cultural characteristics with significantly diverse socio-economic and political viewpoint. In that respect, Learners must be accommodated in their different cultural backgrounds to promote expression of individual’s views with the goal of achieving convergent interests. The author emphasizes education system as critical in imparting democratic spirit in the society as it involves learners from childhood towards adulthood. The text is relevant to the increasing need to expand democratic approach in conflict resolution and sound governance systems in this era of globalization.

Strategic Management and Information Systems Coursework

Strategic Management and Information Systems - Coursework Example The strategic position of an organization must be clearly understood to ensure that strategic choices for future and strategy management issues are put into action. As a result, the internal and external environment of the organization are analysed to develop strategies necessary for resource allocation. Successful allocation of resources enables the organization attain a competitive advantage towards goal achievement (Paul, 2006). The Adizes PAEI Model of management is a four faced model with short-term orientation, long-term orientation, internal and external orientation. The key players in this model are; the Producer, Administrator, Entrepreneur, and Integrator (PAEI). Their roles in the four orientations produce results, procedure systems, creativity continuity, and motivation co-operation. The producer is concerned about the external and short-term orientation programs for the organization. The focus is result oriented in relation to the plans and management roles of the organization. The implementation of the strategic plan must comply with the market perspective of the organization. The entrepreneur element integrates external and long-term orientation with a focus on creativity and continuity in the market. Through this element, strategic management enables exploration of new market opportunities to enable the organization attain competitive edge advantages. The roles of strategic manager are not very different from those of other managers but are obliged to operate within the tight confined market. The thinking of strategic managers is abstract, affecting their roles within the organisation confined to three decision levels; strategic, tactical and operational roles. These roles affect and are influenced by external and internal environmental factors. This level offers an organization a competitive riding advantage over others. This could mean that an organization would

The Importance Of Coaching Management Essay

The Importance Of Coaching Management Essay This chapter will include recommendations following the analysis and findings of the last chapter. Suggestions about the coaching function of PMS will be further elaborated so as to help the organisation. A conclusion will also be included so as to sum up this study. Importance of coaching First of all, it is crucial that all the employees of the organisation are provided with the opportunity to learn more about coaching. Even though the majority of employees and managers opted for the definition of coaching as per Parlsoe (1999), we can still notice that a few seem to define coaching as counseling or others. Therefore, they should be sensitised. This can happen through focus group or creating more awareness about the function of the PMS. Managers should especially have an in-depth knowledge about coaching as they would be the one to coach other employees. Also, coaching should not be imposed on employees as this may create negative feelings and they might not appreciate it when they are being coached. Instead, they should be given the chance to know more about the benefits of coaching. Coaching Process Without a proper process, coaching cannot be fully exploited and thus would not bring the expected result which is to improve performance. A coaching process is used to guide both the coach and coachee during the coaching process. Each stage is important as it allows a good flow if information in both directions and allows both the coach and the coachee to determine whether coaching is bringing in results. In this context, the establishment of a coaching process is essential. HR can in collaboration with the managers devise a most appropriate coaching process which could be used. This process will include well designed stages that managers would have to follow while coaching. Coaching Culture As pointed out in the previous chapter, the coaching culture of the organisation is at the tactical stage (Megginson and Clutterbuck, 2006). From the findings, it is clear that organisation is aware of the importance of setting a coaching culture but however, the level of understanding of what would be involved remains low. For coaching to be embedded in an organisationà ¢Ã¢â€š ¬Ã¢â€ž ¢s culture, just recognising its importance is not enough. Everybody has to play their respective roles. For instance, the HR professionals are at the best position to develop strategies for coaching to occur and also aligning it with the objectives of the organisation. Therefore the intervention of HR is essential. They could set up the structure for coaching to take place. Additionally since coaching requires a 360 feedback, HR could work in this direction to enable such process to run smoothly. But the intervention of HR only is also not sufficient; the participation of top management is required. Leaders and managers need to embrace coaching. They should be the one to build coaching accountability. Furthermore, the participation of employees is mainly required. Employees should recognise the importance of coaching of a coaching process as well as accept it. Employees should be willing to be coached. Training Managers It is vital that managers are trained so that the can be good coaches. From the findings, it is seen that 40 % of managers do not even agree that coaching form part of their duty. As such, it should be made clear to the managers whether they need to coach their subordinates or not. These managers should be more exposed to coaching and its benefits. By understanding more about coaching, the managers would have a clear view of what is required on from them. When a manager engages himself to coach, he needs to be clear about the procedure to be undertaken. He ought to follow certain well defined and meaningful stages of coaching. Besides, managers can be trained to be coaches. In this context, the help of external coaches could be required. During the training sessions, they would increase their knowledge about coaching and know more about all the aspects of coaching. Moreover, the managers would learn how to tackle each stage of the coaching process. They should also be empowered with particular coaching models and techniques that they would be able to use to coach their subordinates. However, coaching is not only about processes and models or techniques. There are certain soft skills that coaches need to acquire to be able to coach. These skills would help them to better communicate with their coachees. It should also be noted that managers should adopt certain roles while coaching. 83.3% of managers agree that they do not adopt any role while coaching and this may hinder coaching. Managers need to be acquainted with the roles of facilitator, assessor, supporter and advisor as this would highly be beneficia l for them. Alongside, while adopting these roles, managers may better communicate with their subordinates. If a manager is only following a certain process without engaging himself, the results may not be as expected. As a coach, a manager additionally needs to build a relationship of trust with his coachee. As stated by Ulrich (2008), coaching is a relationship ultimately. Therefore, there should be a two-way communication which would allow a good flow of information. This information would in turn be helpful in knowing the following. Where the employee stands for the time being? What are the areas where the employee needs to improve? Is coaching being helpful and the right approach? Whether the employee wants to improve? What are the actions to be taken to improve performance? Coaching style As seen in the analysis chapter, even though a PMS is implemented, coaching is not being carried out at all the levels. Some employees state that they are not being coached. Additionally, the question raised to know more about the coaching culture of the organisation brought mainly à ¢Ã¢â€š ¬Ã…“neutralà ¢Ã¢â€š ¬Ã‚  as answers. This shows that there is not really a coaching culture at the CEB. In an organisation, where coaching culture is at such a stage, there need a lot of improvement to reach a point where coaching occurs naturally. In this context, am appropriate coaching style should be adopted. When we talk about inexperienced individuals, a hands-on style is best suited. But if we are talking about highly experienced individuals, a hands-off style is more appropriate. But since we noticed that managers have not totally acquired the skills needed to coach, they first of all need to enhance their skills and find a coaching style which is appropriate for them to deliver coach ing. Summary This chapter concludes all the recommendations. There are certain areas that need particular attention for coaching to take place and to be carried out well. Finally, we can say that for coaching to be successful and consequently bring in positive results, the contribution of each and everyone in the organisation is vital. 6.0 Conclusion In the light of the above, we can deduce that coaching can have a significant impact on employeesà ¢Ã¢â€š ¬Ã¢â€ž ¢ performance. Literature shows that coaching should be carried out in a certain way and includes a process which is constituted of several stages. Organisation can benefit from coaching when the organisational culture fosters coaching and when managers are good coaches. In the analysis and findings, we saw that coaching is being carried out partially at the organisation. A certain percentage of employees firmly state that they are not being coached but also say that coaching can improve their performance. This indicates that employees are aware that coaching can help in improving their performance. Also, some managers who coach their subordinates mentioned that they did not adopt any role while coaching other employees. Furthermore, a number of managers also said that they did not make use of the soft skills needed to coach. This point to the fact that they are not totally prepared to be good coaches. Nonetheless, they agree that these skills should be developed so that they can play their role of coaches. Recommendations were then made following the findings. The main points included in the recommendations were, the importance of coaching and raising awareness among employees. Also, more awareness should be raised about the coaching process, the coaching culture, coaching style and training of managers. This research enabled us to know how coaching was being carried out at the CEB and where should the organisation focus even more to be able to use coaching as a tool to improve performance.

A Critique of Thank You for Smoking. . .? :: Expository

A Critique of â€Å"Thank You for Smoking. . .?" Peter Brimelow is a senior editor for Forbes magazine. The essay was written taken from Forbes magazine (July 4, 1994). Peter Brimelow’s â€Å"Thank You for Smoking† is a misleading argument which has very little precise evidence and illustrates a weak argument. The essay is about how smoking in some small ways, can be good for you. (Brimelow). In his claim it sounds like he isn’t sure of it himself because he used â€Å"might be† and â€Å"some† which are not strong argumentative words. When stating a major claim it has to be strong and get the message clear. It is supported by logic and reason, not by emotional rhetoric. (Clark 5). Brimelow’s rebuttal talks about the Surgeon General and how he has determined smoking is not at all dangerous to your health. A rebuttal points out instances in which the claim or warrant might not be true or ways the audience might object to what the author is arguing. He goes on to say that 400,000 deaths are related to smoking each year. His rebuttal to this is comparing smoking with driving. He goes on to say that driving causes 40,000 deaths in one year. These two numbers comparing the number of deaths caused my smoking and car accidents are not even close to comparison. Another car can collide with them or bad roads can cause accidents, while smoking is totally preventable and can be controlled by the person. Value is what the author believes strongly in and in this essay freedom is Brimelow’s value stated. I think it was clever using freedom to compare because it appeals to people and it gets their attention and keeps it. He says driving cars is dangerous and people have the freedom to drive cars then they should have the freedom to smoke where they want. Is it the smoker’s right to come into a room full of non-smokers and light up a cigarette? Should all the non-smokers have to bear the smoke or have to leave because they have a right to smoke anywhere they want. Smokers have the right to smoke but only where smoking is permitted. If they want to harm themselves let them do it alone and not harm people who want to breathe clean air.

College vs. High School Essay

There is so much freedom and you must use your time wisely in order to succeed. When you get to the university you will find you meet all sorts of people from all over the place with so many different cultural backgrounds and religions and beliefs and opinions. You get exposed to new ideas and new experiences. The classes are very different too. If you live on campus, it will likely be your first time living away from home, which is a huge experience. And once you find your major, you will find your people. You will actually be going to school with people who want to be there. As opposed to high school where students have to be there and many can careless about the subjects. College is a completely new experience with many unique aspects that can change and help define one’s life. Many people love college, and find it to be a new beginning. It is a new opportunity to define yourself as an individual. You can establish a new image, because everyone is looking to do the exact same thing. In college, it’s time to strap down and get to work. There’s really no room for error. Classes are spread out throughout the week, and you often have much down time. There is a lot of work and it is crammed into a short period. It is up to you to know when to eat lunch, and it is up to you when to study. It is also your decision to fill that time where you are not studying or doing work with productive things. High school is a period in which many new things happen. You now find yourself in a world full of raging hormones, honors classes, and new found freedoms. High school is routine in a way. You have your eight or so classes year round, and you know when you will be eating lunch. The same kids you went to elementary and middle school with probably are the same kids you went to high school with. Basically, high school is much regimented, and many people find themselves having the same friends for many years. Because of this, in turn once a â€Å"reputation† or â€Å"image† was established for you in high school, most likely that was going to stick with you for the rest of your time left. The work in high school is a piece of cake. Unless you are taking honors or AP courses, there is really no reason why someone’s GPA should drop below 2. 5. Classes in high school are small in size, usually between twenty and thirty students, and there is a one on one feeling with the teacher. It is a laid back atmosphere because everyone knows each other. Also in high school, many students find a way around the â€Å"school† part. Countless students slack off and don’t apply themselves to their work or studies. Because of this, many students find themselves doing new extracurricular activities, and I think we all know what is meant by that. It is very easy in high school to fall into bad habits. High School is a perfect opportunity to go down the wrong path and find yourself in bad situations. In conclusion, even though high school is an important step in life, college is an even bigger step. They are similar in some ways but in others they are the same. High school prepares you for college. It is a time full of new experiences and lessons. College is a new chapter in life and you can basically start over. In a way, college is a mature version of high school. High school and college are what you make of it. To find the true similarities and differences, one must experience both for themselves.

Five External Elements In Organisational Environments Commerce Essay

Customers plays indispensable portion in every concern. Pull offing the client experience has become a serious organizational purpose. It ‘s a agency to protect and develop trade name trueness and therefore that person ‘s economic and advocacy value to the administration. Body store is a good established administration around the universe, which produces pure natural cosmetics for everyone. Because of high monetary values merely few clients can buy their merchandises, remainder prefer other trade names, which are available in low monetary values than Body store. That will impact the company by lower net incomes. Rivals: Rivals are administrations that produce goods and services that are similar to a peculiar administration ‘s goods and services. Presents, cosmetics are indispensable portion of the life, many rivals are entered into the market by presenting their merchandises with low monetary values to vie with others. Then, everyone could prefer those merchandises, which are available in market with low monetary value and same natural merchandises. That can be show difference in gross revenues of trade name of L'oreal. Economic forces: Economic factors have a enormous impact on concern houses. The general province of the economic system, involvement rate, phase of the economic rhythm, balance of payments, are cardinal variables in corporate investing, employment, and pricing determinations. The impact of growing or diminution in gross national merchandise and increases or decreases in involvement rates, rising prices are considered as premier illustrations of important impact on concern operations. To asses the local state of affairs, an organisation might seek information refering the economic base and hereafter of the part and the effects of this mentality on pay rates, disposable income, unemployment, and the transit and commercial base. The province of universe economic system is most critical for organisations runing in such countries. For illustration, during recession clip, adult female do n't travel to purchase expensive merchandises, so, prefer to purchase low monetary values merchandises. Technological Forces: Technological forces influence organisations in several ways. A technological invention can hold a sudden and dramatic consequence on the environment of a house. First, technological developments can significantly change the demand for an organisation ‘s or industry ‘s merchandises or services. Changing engineering can offer major chances for bettering end accomplishments or endanger the being of the house. Technological prediction can assist protect and better the profitableness of houses in turning industries. Social forces: Social forces include traditions, values, social tendencies, consumer psychological science, and a society ‘s outlooks of concern. Determining the exact impact of societal forces on an organisation is hard at best. However, measuring the altering values, attitudes, and demographic features of an organisation ‘s clients is an indispensable component in set uping organisational aims.( B ) Briefly explain in item one unpredictable dynamic external factor which adversely impacted in L'Oreal gross revenues of organic structure store trade name merchandises in 2008One of the major unpredictable dynamic external factor is recession. Recession is a lessening in the economic system of the state. Peoples stop purchasing cosmetics. That decreases the gross revenues and hard currency spending of Body store. Womans are regular clients for cosmetics, adult female do n't travel to purchase expensive merchandises, so, prefer to purchase low monetary value merchandises. That adversely decreased the gross revenues of organic structure store in 2008.( C ) Briefly explain the difference between a dynamic V stable component in the organizational environment impacting on L'Oreal. Give an illustration of each type of component.Dynamic elements:Suppliers Customers: Customers are really of import for any concern. L'Oreal cusmotics are rather expensive than other trade names, merely affluent people prefer L'Oreal trade names. Because of those cusmotics are made by nature elements, so they ne'er go back to pass money, whatever it is low monetary value or high monetary value. Rivals: Example of L'oreal rivals are Revlon, Shiseido Economic forces Technological forces Demographic forces Political forcesStable elements:Distributors Barriers to entry Social cultural factors2. ( a ) Briefly explain what company civilization is, it ‘s major dimensions and how a company can promote a positive civilization.Every workplace has a civilization Basically, organisational civilization is the personality of the organisation. Culture is comprised of the premises, values, norms and touchable marks of organisation members and their behavior. the corporate civilization is the operating work environment that is set and shaped by the executive: The manner people dress The manner people conduct their work The manner people interact with public. Company cultures develop and they change over clip. As employee leave the company and replacings are hired the company civilization will alter. If it is a strong civilization, it may non alter much. However, since each new employee brings their ain values and patterns to the group the civilization will alter, at least a small. As the company matures from a start up to a more constituted company, the company civilization will alter. As the environment in which the company operates alterations, the company civilization will besides alter. The company civilization will alter and it is of import to be cognizant of the alterations. Major dimensions of company civilization is Invention and hazard pickings Attention to detail Results orientation Peoples orientation Team orientation Aggressiveness Stability Those features can do company civilization strong. By offering publicities, fillips and increasing rewards can actuate employers into positive civilization. That will assist company turn strongly and maintain civilization alive.( B ) Brief explain what a learning company civilization is, and how company can make a learning civilization.An organisation ‘s â€Å" learning civilization † as its ability and willingness to encompass single and organisational acquisition as a strategic portion of its concern scheme. Learning company civilization describes company policies, environment, codification of frock, company profile. If we want to be successful at a company, and bask where we work, we need to accommodate to the company ‘s civilization. Companies look for the people for occupation who know and esteem the company ‘s civilization wage attending to expected norms of behavior physique and maintain positive working relationships with supervisors, colleagues and clients value constructive unfavorable judgment as a agency to better and enhance personal public presentation show involvement in the company keep a positive attitude company can make learning administration by following features: Personal command Mental theoretical accounts Team acquisition Construct a shared vision Systems believing Personal command: company allow directors to authorise employees and let them make and research something different to larn company civilization in order to develop company. Mental theoretical accounts: this theoretical account can make employee to make task better without find harder. Team acquisition: This method is more of import than single acquisition. All the determinations are largely made by squad. Team acquisition can better employee believing power by larning new thoughts. Systems thought: This is a conceptual model that allows people to analyze concerns as delimited objects. Learning organisations use this method of believing when measuring their company and have information systems that measure the public presentation of the organisation as a whole and of its assorted constituents. Construct a shared vision: This is really of import in actuating the staff to larn, that provides concentration energy for larning. Individual vision of employees are most of import in administration. The shared vision is frequently to win against a rival.

Nintendo Marketing Report Essays

Nintendo Marketing Report Essays Nintendo Marketing Report Paper Nintendo Marketing Report Paper Report on Nintendo plc Table of contents Table of contents2 Introduction3 Exchange process4 P. E. S. T. E. L Analysis5 Segmenting markets6 Marketing information and research7 Product Anatomy8 Product Life Cycle9 New product development10 References12 Introduction Nintendo is the worldwide innovator in the creation of interactive entertainment. Based in Kyoto, Japan, Nintendo, Co, Ltd manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy Advance and Nintendo GameCube systems. Since 1983, Nintendo has sold nearly 2. billion video games and more than 420 million hardware units globally, and has created industry icons like Mario, Donkey Kong, Metroid, Zelda and Pokemon. Founded on September 23, 1983 by Fusajiro Yamauchi Nintendo has since The exchange process (Transactional marketing) The exchange process is essentially the â€Å"bottom line† when looking at the principles of marketing from an organisational perspective. Followed closely by profitability, transactional marketing can be recognised within both popular and accepted definitions of marketing. Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably. (Chartered Institute of Marketing 2001) Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchange and satisfy individual and organisational objectives. (American Marketing Association 1985) The exchange process is identified specifically within the (AMA) definition where it refers to exchange as a result or goal of correct practice of pricing, promotion and distribution of goods and services. Below are a couple of examples of the transaction process when customers purchase Nintendo products. When a customer buys a Nintendo product they are entering into a luxury good transaction. This means that the customer is spending a fairly substantial amount of money. With this in mind the customer must have preconceptions and expectations of what they will get from the product. These will either come from advertisements or past experiences. Specifically, if an individual is willing to pay over a hundred pounds for a pocket sized Gameboy, the product must in turn provide the desired output which in this case is fun. Transactional marketing is simply the customer and organization entering into a deal where both parties receive something of value. Nintendo have recently expanded their market to include families and people of all ages. The reason for this expansion is the Nintendo Wii. This product can harbour up to 4 players and Nintendo have released an advertising campaign showing families enjoying product together. In exchange for their cash families and individuals are made aware that the Nintendo Wii will provide fun for years to come. P. E. S. T. E. L Analysis PoliticalEnvironmentalSocioculturalTechnologicalEconomicsLegal Health and safety is a key area the government look for when scrutinising companies. A way in which they are doing this is to ensure that all products pass strict Quality standards. Like all other major corporations Nintendo is subject to intense global pressure to go â€Å"greener† and protect the environment. According to the official Nintendo website all factories and offices recycle paper, plastic and cardboard and In all their shipping they use recyclable goods. Nintendo have recently been targeting older markets with their DS console. Games and applications such as brain age and Sudoku have been enticing sales from the over 25 market. (Note reference A. )During recent years Nintendo have had the majority market share of the portable videogame market. Yet it is currently in direct competition with Apple and the I-phone. (Note reference B)Nintendo’s quarterly profit rose by 31. 5 percent since last year, (2008) from 90. 63 billion yen a year earlier to 119. 19 billion yen. Thats roughly 500 million pounds. (Figures from www. itfacts. biz) Nintendo is involved with many legal issues to mainly ensure the safety of their products; Copyrights. Trademarks Patents Counterfeits Liscences. Etc. British and Quality standards are safeguards put in place to ensure that any products released into the UK market are safe for use or consumption. Nintendo have to take into consider many things when concern with quality standards. Nintendo have contracts with vendors to ensure proper recycling of all electrical goods. Products no longer include styrofoam in either software or hardware. Nintendo have greater than 99% recycling rate of all product returns and repair parts. They also offer a take back programme with consumers for all older products. The generic gamer market is males aged 18-34. After releasing the Nintendo Wii this market has expanded significantly. It is now common for a households and even pubs to incorporate The Wii entertainment system. Nintendo have been continuously innovative within the last 20 years and the technology introduced within the Nintendo Wii has proved highly effective in keeping ahead of its direct competitors; (Xbox, Playsatation 3)Sales of the Wii have jumped by 51 percent since Q1 2008 to 5. 17 million units since April. In the same quarter, PS3 sales reached 1. 56 million units and Xbox 360 shipments hit 1. million units. (Figures from www. itfacts. biz) A copyright gives the owner of the product exclusive rights to sell and reproduce it, Nintendo has copyrights over software, game visual display, game music, game characters etc. Two of the main issues associated with Nintendo’s products are ; Electrical goods and Safe for use of children. Nintendo also have their own company stand ards. (Ref D)Nintendo products tend to have long-lasting value, as many consumers hang on to them long after having upgraded to new consoles or hand held units, accessories or software. For used, working Nintendo products, there are a variety of online options to sell these products to interested fans. Specifically Nintendo has approached the female market by introducing applications for the Nintendo DS where users can follow recipes and watch videos while doing so. It has been said that up to 80% of the Nintendo Wii users are female. The Nintendo Wii is the only games console to date where physical activity has been introduced. In many people’s opinions the Wii fit games have arrived at right time within a health conscious society. Nintendo is taking up the largest market share of all the competitors within the global video game market, this recent influx is largely due to the success of the Nintendo Wii. A patent is a grant of the exclusive right in an invention for a period of time. Nintendo owns many software, hardware and design patents. (Reference A) ‘More than three million copies of Brain Age have been sold in Japan since 2004, and more than two-thirds of the buyers were older than 25. The U. S. version will cost $20 at Best Buy and other retailers. SEAN ONEILL’ Apr 2006. (Reference B) Nintendo, whose gadgets and software dominate the portable-videogame market, faces the greatest risk from the emergence of Apples iPhone and iPod Touch as gaming platforms. But Mr. Iwata says attempts to create a rivalry between the two companies make him uncomfortable, because he says it isnt true. He argues the companies appeal to different consumers. Yet Apple has made clear that it intends to go after Nint endos turf’ (Daisuke Wakabayashi. Nov 11, 2009) (Reference C) This Official seal of quality shows the consumer that the product is authentic. Segmenting markets (Psychographic) Geographic segmentation is dividing the market depending on its location. Nintendo is a worldwide corporation so it needs to be able to acknowledge all areas of the developed world. The global marketing strategy of the Nintendo Wii, is concentrated mainly on Nintendo’s three key markets of Japan, United Kingdom (UK) and United States of America (US). Demographic segmentation tells us specifically about the customer, they profile the customer into age, gender, race, income, occupation and social status. Nintendo have recently expanded their market targeting specifically women nd the over 25s. Geo-demographic can be defined by combining the above two segments. This particularly helps organisations to understand how and where their customers live. Behavioural segmentation takes into account the buyers relationship with the product. Factors such as benefits sought, usage rate, loyalty, attitudes and buyer readiness all come into behavioral segmentation. Multivariable segmentation refers to using a number of different variables and types of segmentation to develop a rich profile of a target group of customers. Nintendo undertake this process to access any underlying target market. Psychographic segmentation is also known as lifestyle segmentation. Psychographics go deeper than other variables and attempt to engage the customer on more of an emotional level. ‘The term lifestyle is used in its widest sense to cover not only demographic characteristics, but also attributes to life beliefs and aspirations’ (Brassington and Pettitt 2008, p. 205) With this in mind the marketer can make calculated assumptions about a lifestyle group’s buying habits or traits. In 2001 Mazzoli carried out extensive market research in France to identify and understand various lifestyle groups. After the research had been carried out he found that six lifestyle groups had emerged. (Brassington and Pettitt 2008 p. 203) Although the participants made up a small fraction of the French population, it was useful information because the groups clearly reflected a much larger number. It is also common for marketers to break this segment down into 4 bits; Activities, interests, opinions and demographics. It is important for Nintendo to be conscious of its target market’s activities because this is essentially what they are tapping into and emulating with their products. When the Wii was first released it was targeted at the younger gamer market (Males aged 12-25). The games that were introduced at this stage included Wii sports, bowling, golf, and the generic Nintendo games such as Mario cart. By releasing games such as these Nintendo put themselves at risk of closing off large sectors of potential markets. With many consumers the Wii was perceived as a â€Å"kiddie console†, this was not their aim. Nintendo has countered this by expanding their market to include older generations and females which they have done so successfully. So successfully in fact that the number of female users of the Wii now far surpasses males, (Note table A) Table A POLARIS MARKETING RESEARCH COMPANY2EUROPE INTERNATIONAL MARKETING RESEARCH COMPANY Customer satisfaction surveys. Polaris offers a service where they conduct a huge number of customer satisfaction surveys. This is done in a number of ways including telephone, internet, IVR, and mail. This would be very useful to Nintendo because it would provide them with valuable customer feedback. 2Europe provides a full range of qualitative marketing research services across Europe including, focus groups, face to face and telephone executive depth interviews. 2Europe provides focus group venues of research partners in each European country, Nintendo are a global company so relations within foreign countries is very important. This will help to familiarise them with markets of different cultures and also public opinion. Unlike Polaris, 2Europe can help the organisations with Business to Business interviews. This would be beneficial to Nintendo as deals need to be made with wholesalers and distributors on a worldwide scale. Brand research and planning, Polaris state ‘Brands exist in the marketplace and as such there are three separate sets of forces working on your brand and determining how it is perceived in the marketplace. First is your company and the actions you are taking in the marketplace, next is your competitors and the actions they are taking for their brands and against yours. Finally, economic and social trends impact your brand. ’ Polaris claim to make your brand robust within current and future markets. Nintendo is one of the most successful brands in the world and thus does not require any external brand management. 2Europe also provides a range of qualitative research capabilities. These include face to face street interceptors, mall tests, Online surveys and telephone interviews. Quantitative research is predominantly the most reliable type of market research as it puts the company and its customers in direct contact. The data collected will be put into manageable charts and tables so the company can understand the results. This type of research is often required when companies are trying out new products and because Nintendo is a continuously innovative organisation it would be essential for it to undertake some sort of quantitative research. Employee Surveys Measure Employee Satisfaction, Polaris will conduct employee satisfaction surveys that will measure the organizational communication of the company emphasizing the downward and upward communication in the organization. This could prove very valuable to Nintendo as they are a large organisation and ‘it is an organization’s employees who influence the behaviour and attitudes of customers, and it is customers who drive an organization’s profitability through the purchase and use of its products. ’ (Research from Northwestern University)As indicated within the title, 2Europe are an international research company who attract businesses hoping to understand and work within the European market. This can at times seem like an insurmountable task and the barriers that often occur are languages, culture, local economy and lack of communication. Europe have put together a four step programme to minimise the risks. ‘Appoint an experienced project manager, Establish a clear ‘Implementation Process’. Create a baseline for analysis. Minimise the variables’ (2Europe marketing research official website) Nintendo are aware of their three most successful and import ant markets; Japan, United Kingdom (UK) and United States of America (US). In order to be more successful within central Europe It would be beneficial for Nintendo to incorporate a programme Similar to the one 2Europe offers. Customer Retention part of Customer Lifestyle Research, A customer lifecycle market research survey program could included surveying prospective customers, competitors customers, new customers, loyal customers and previous (lost) customers. Conducting these surveys could possibly make Nintendo aware of why they have lost customers to their competitors. This is important information because in order to stay ahead of your competitors Nintendo must understand what they are doing to entice customers from the same market,Similarly to Polaris, 2Europe recognise the importance of employee loyalty and satisfaction. Ways in which this can be measured is by asking employees for their feedback, Finding out how the employees rate key aspects of the organisation often provides the senior managers with valuable information on how to improve employee satisfaction. Nintendo currently have 3400 employees worldwide and to ignore their input would be counterproductive. With growing evidence to suggest employee satisfaction directly correlates with customer satisfaction it would seem wise for Nintendo to pay attention to this area of research. Anatomy of a product When looking at the anatomy of a product for Nintendo or any other organisation, it important to break the anatomy down into four key sections; core product, tangible product, augmented product and potential product. Nintendo’s current core product is the Wii console. The console on its own is obsolete and without such augmented products such as games and controllers the customers will be distinctly unsatisfied. However, when the console is used in conjunction with these products the core benefit of the product comes to life. As previously stated the Wii is an expensive luxury good and its main purpose is to provide the user(s) with endless interactive fun. The core product is a durable product meaning it will last for years and have multiple uses. Although the Wii is currently retailing at ? 169. 99 it is a relatively low risk product, this is because the customer will have used the product before purchase and Nintendo offers warranties and easily available repairs. With many customers the brand name Nintendo is linked with providing hardwearing quality goods, this is assumed by its millions of loyal customers worldwide. The tangible product is essentially the marketer turning the core product into a real product which embodies the core benefit. In the case of the Nintendo Wii the tangilble product includes product features, quality level and branding and packaging. The features the Wii boasts are Wii sports, a set of interactive games that emulate real sports including golf, boxing and tennis. Quality level can be related to the visual display of the console. The graphics of the gameplay, clear crisp pictures are more likely to encapsulate the user. The augmented product represents add-ons to the existing product. This is very important within the gamer market as successful augmented products can boost the sales of the core product. For example if a videogame is released exclusively on the Nintendo Wii and it brings in lots of revenue, customers who don’t own a Wii console will purchase one just to play this game. The Wii is often sold in packages including games and controllers. Customers are commonly subject to marketing ploys by Nintendo where they will have to buy various augmented products such as memory sticks and rumble packs. Customers are lead to believe these products will intensify the gaming experience. The three previous sections have described the product as it is now where as the potential product describes the product as where it could be in the future. If we look at the Wii when it was first released it was directly aimed at the younger gamer. After Nintendo’s successful market expansion it is now used by people of all generations and genders. This is a result of correct use of product potential when the product was in the early stages. Product mangement (Product life cycle) There are four key stages within the product life cycle and it is important to think of the product’s life within the market. These four stages are introduction, growth, maturity and decline. Introduction, when a product begins its life within a market, sales will be slow and profit will more often than not be negative. The speed in which sales and profit increase is a reflection of how well the product has been promoted and the levels of anticipation created. The marketer’s main aim within the introduction stage is to create wide spread awareness within the selected market it is essential that within the introduction phase the correct promotion is fulfilled because this could prove extremely damaging to sales and profit if the introduction stage is prolonged. Then Growth stage is where the sales begin to increase significantly, this could be because product awareness is spreading rapidly and reputation is building. This is also the stage where profits begin to rise quickly, in many cases this can be due to repeat purchases, but in the case of the Nintendo Wii it is likely to be due to reputation and widespread promotion and awareness. Competitors will often try to combat an organisations product during its growth by releasing a similar product at a cheaper price. This will threaten to flatten the growth curve unless something is done to retaliate. In order to maintain a growth curve the organisation may have to lower prices to compete. When the product reaches its maturity phase it has achieved the optimum sales and profit. This is essentially the stage where repeat and loyal customers have been established. There will be heavy price competition from competitors and the market is generally stable. There will be short run booms due to certain augmented products being released but the product will typically begin its decline hereafter. Once a product has reached its decline it is nearly impossible to stop it. This stage is where the sales and profit slow down rapidly and most people who liked the product have already purchased it. It is of the discretion of the marketer whether they want to milk the product, which means withdrawing support of investment or promotions and try to get as much profit out of it as possible, or regenerate some sales by increasing advertising etc. The Nintendo Wii is in the maturity stage of the product life cycle. The product has been on the market for over two years and after a recent successful regeneration due to releases of Wii fit and fifa 10, the Wii will sit in the maturity stage until subsiding to a decline. New product development ‘A market characterised by dynamically continuous innovation tends to involve new products with a significant degree of innovation’ (Brassington and Pettit 2008 p. 387) an example of a market that is dynamically innovative is the Men’s razor market. Companies such as Gillette, Mach and Braun are always competing for the next best razor. These are continuously innovative companies as roughly every 6 months they seem to release a razor that is different from the previous one. It is however important that these new products still resemble a generic razor. Companies can put themselves at risks of alienating themselves within a market if a product is too distinct or complicated. This type of innovation definitely applies to Nintendo because they are always competing with Playstation and Xbox within the gamer market, The Nintendo Wii has was the most innovative console to date and Nintendo’s competitors are working harder than ever to combat irs success. Discontinuous innovation is by far the hardest and most sought after market to be in. Usually linked with entrepreneurship, companies strive to come up with the next big thing. This type of market requires a whole new learning experience from the customer as they are dealing with something entirely new. Marketers have to make the customers aware of the product and try to explain it before purchase. This is extremely hard to achieve because if the product seems too complicated the company is at risk of losing a large customer base. References Beth Snyder Bulik. Advertising Age. (Midwest region edition). Chicago: May 8, 2006. Vol. 77, Iss. 9; pg. 24, 1 pgs SEAN ONEILL. Kiplingers Personal Finance. Washington: Apr 2006. Vol. 60, Iss. 4; pg. 26 Daisuke Wakabayashi. Wall Street Journal. (Eastern edition). New York, N. Y. : Nov 11, 2009. pg. B. 5 www. itfacts. biz (27/11/09) BRASSINGTON,F. , S. PETTITT, 2008, Principles of marketing fourth edition, Harlow, Pearson education www. wiitalk. co. uk/forums/general-wii-discussion/14866-demographics. html (02/12/09) polarismr. com/brand-audit. htm (03/12/09) incentivecentral. org/pdf/employee_engagement_study. pdf (03/12/09)

Victim Typologies Essay Example | Topics and Well Written Essays - 750 words

Victim Typologies - Essay Example mization which involves only a single person being targeted – the objective is easy, there is one person on the mind of the potential criminal and he wished to target only him for the purpose of benefitting in some manner; secondary victimization involves that a person be targeted indirectly or impersonally where the criminal may target someone close the actual person he wants to target however brings in the aspect of threat; tertiary victimization refers to when the entire public (absolutely anyone) is being targeted and there is no particular target in mind as the object is to scare a larger crowd of people; mutual victimization is the fourth type that occurs when there are two sets of criminals that turn against each other and target one another for some purpose; lastly, no victimization is when it is difficult to understand and identify the target. There are a number of differences between victimology and criminology, the major being that in criminology, time is spent studying the focal point of the offender and the motive behind his crime whereas in victimology, the goal is to help the victim suffer as less as possible while restoring him back to his community with a healed relationship and state of mind with respect to the crime. The former refers to studying the relationship that a criminal has with a victim with respect to the crime as well as the motive behind committing the same and the latter refers to studying the victims and helping them improve their social status as well as working conditions. Both these studies fall under the branch of crime studies and they significantly assist in increasing the effectiveness of the criminal justice system. There have been a number of criminal cases of late which may be marked with either of the victim typologies; as of June 13, 2011, the body of a young student Lauren Spierer has been missing and the police in Indianapolis have been looking for signs of either life or death. Her family has been worried sick

Acquiring Business Communication Skills Necessary for Business Essay

Acquiring Business Communication Skills Necessary for Business Graduates - Essay Example From this study it is clear that at the same time, in the process of effective communication, all participants who take part in this process must possess proper and equal knowledge, after completion of the process. So, success of information distribution and evaluation, after a communication process, implies adequacy of the concerned communication skills. Good communication skills enjoyed by an individual helps him or her to experience an enhancement in all domains of life. The context of the paper will first identify and evaluate the types of general communication skills and then, will analyze the types of business communication skills. After this, the paper will state some empirical cases, which shows that business communication has significantly helped in improving the business of certain organizations. Finally, the researcher would precisely recommend the required communication skills for students of the University.  This paper outlines that  interpersonal communication skill s are attributes required when individuals are in a face-to-face communication process. It involves two or more individuals. Verbal communication is a type of interpersonal skill. This skill elaborates effectiveness of the speech of an individual.  Non-verbal interpersonal skill comprises God-gifted attributes like, personal appearance and self presentation. The effectiveness of such a communication process depends on body language, gestures, facial expression, signals and physical outlook of the communicator.